Insights, Innovation and Investments

invesThis is a global venture platform that needed a new brand ecosystem and design language. To start with two new sub-brands were derived from the brand narrative, followed by an overhaul of the existing brand collateral, and a new website design was proposed to bring it to the market.

YEAR
2022

CREDITS
Client: invesThis for Surf Pacific
Web Development: Marcus Chan

SCOPE OF WORK
Branding for Sub-Brands, Creative Direction, Website Design, Motion Graphics, Pitch Deck Design, Cover Design for the New Breed Book, and Social Mockups.

STATUS
Brands: Launched
Website: In development

BRANDING

BRANDING

Founders Forged: Behind the brand

The brand traits of innovation, expertise and camaraderie are depicted through the Viking Sword. The resolved brand icon is forged from the brand name and the brand traits.

The bond between the founders depicted by the Forged Viking Sword is at the core of investhis.

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Influunt: Behind the brand

The Harbour Bridge Model: Considering there is a deal Stack on one side and the community on the other, Influunt is the Decentralised Asset Neobank connecting the two.

For the brand icon, looking up into the future from the harbour bridge, that perspective is amalgamated with Technology, Financial Governance, Marketing and Community.
(The 4 pillars of the general store stacks model as per the brand narrative)

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The New Frontier

The New Frontier

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Website Design

Website Design

New Breed

New Breed

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OUTRO

With the new design language and development of sub-brands, invesThis ecosystem is now comprehensively ready to go to market with an edge over the competition.

Next

Dr Johnny Kwei