House of Kwei

Dr Johnny Kwei is one of Sydney’s leading Specialist Plastic Surgeons. The practice needed a brand refresh which at its very core was to be personal brand for Dr Johnny. Along with the personal brand, and a website overhaul, he went through the Biography Films process, which meant art direction, poster design, and title cards for the film were all under my domain.

YEAR
2022

CREDITS
Client: Dr Johnny Kwei for Surf Pacific
Web Development: Marcus Chan
Main Trailer Edit: Joseph Guilar

SCOPE OF WORK
Brand Identity, Art Direction, Website Design, Motion Graphics, Poster Design for Biography Films, and Social Mockups.

STATUS
Brand: Launched
Website: Visit the live site.

BRANDING

BRANDING

Dr Johnny Kwei: Behind the Logotype

The logotype is derived from the 3 themes of Dr Johnny’s life: Mathematics, Art and Inner Growth.

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Dr Johnny Kwei: Behind the Logo

The logo acts as an extension of the logotype and his personal and professional traits are brought together for this one.

The humble butterfly is taken as the point of origination, because of its close connection with Mathematics (Symmetry), Art (Butterfly Pianos: Dr Kwei is a passionate piano player) and Inner Growth (Metamorphosis)

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Website Design

Website Design

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Biography Film

Biography Film

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Timeless: Behind the poster

Because of his fondness for the film Moonlight, the timeless poster pays homage to the Moonlight poster and shows a woman through 3 different stages of her life.

Title card design for the Biography Film.

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